Develop a quality, attractive website and keep it updated. Create a blog. Approach other blogs that are in your field. Use the various social media platforms. Engage with your audience. Start a Youtube channel. Shoot short visually interesting … [Read more]
PR & Marketing Tips for Style and Fashion Lines
Posted on May 18, 2013 // Leave a Comment
When launching any type of line in the fashion, style or jewelry world, your first step is to identify your target market. Who are your customers? What else do they buy? How do they perceive themselves? How will your line complement and enhance … [Read more]
PR TIPS: Working Your Media
Posted on May 14, 2013 // Leave a Comment
Once you’ve landed some media coverage, whether it be print, TV or radio, make sure that you work it. For example, let's say you were featured in a newspaper story and – nothing happened. No one called. No offers came in. No interest was … [Read more]
The Successful Interview Formula For Maximizing Your PR Outreach
Posted on May 10, 2013 // Leave a Comment
This is the last in a three part series on how to successfully handle a media interview. If you’ve launched a public relations or media campaign, you want to take full advantage of it when an interview opportunity arises. which means, you want to … [Read more]
What To Do Once You Land A Media Interview: Part 2
Posted on May 1, 2013 // Leave a Comment
In my last article, I reviewed some of the points to focus on when doing a media interview. You’d be surprised at how many people spend time, money and effort into landing an interview, and then put very little, if any, time into preparing for … [Read more]
What To Do Once You Land A Media Interview
Posted on April 29, 2013 // Leave a Comment
To start, be happy. You’ve achieved an important objective. But you don’t want to simply show up for an interview without preparation. This is an opportunity you want to fully maximize. The following few days we’ll be outlining a media … [Read more]
Banish 4 Thoughts That Keep You Struggling – from guest blogger Ann Convery of Revenue Reflex
Posted on April 26, 2013 // Leave a Comment
Hi, Are you sick of “struggle mode”? Do you know who’s keeping it in place? Last night I was on a gorgeous horse farm in Ojai, eating a piece of vegan chocolate cake. OK, I ate two pieces. And thinking about letting go of struggle. I … [Read more]
The Film Festival Marketing Approach
Posted on April 19, 2013 // Leave a Comment
Film festivals are definitely one approach to market and showcase your film and one I would encourage any filmmaker to consider. But using that as your sole approach can backfire. Let’s say one of your primary goals is to show your film at film … [Read more]
Marketing and Branding Tips for Style and Fashion
Posted on April 15, 2013 // Leave a Comment
When launching any type of line in the fashion, style or jewelry world, your first step is to identify your target market. Who are your customers? What else do they buy? How do they perceive themselves? How will your line complement and … [Read more]
How Robert Ebert’s Two Thumbs Down Saved a (Bad) Film
Posted on April 11, 2013 // Leave a Comment
A few years back when I was still managing actors, I was working with a client who was starring in a low budget horror film. It wasn’t a very good film. It basically was what it was. But still, we wanted to generate as much media as we could … [Read more]
